DeSantis's 2028 Pitch
Ron wants a comeback
Ron DeSantis wants to run for president again. In my latest American Conservative column, I outline how he will likely run on four key issues: immigration hawkery, anti-tech populism, anti-property tax, and zealous support for Israel.
These issues may resonate with the base, but his chief problem remains: his awkward personality:
DeSantis clearly wants to run again. He has an agenda that can grab attention and potentially peel away support from Vance and other challengers. But his core problem remains. As Trump noted in 2023, DeSantis “needs a personality transplant, and those are not yet available.” Even with a new agenda, the governor will still lack charisma and be the same awkward guy interacting with the crowds. Granted, this will be less of a problem without Trump running. But it still puts him at a disadvantage. Charisma and confidence are basic traits for a successful presidential candidate. This is DeSantis’s biggest problem.
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The guy sounds completely different now than during his presidential campaign. Amazing how behavior changes due to donor needs. We need him at AG instead of blondi.
I heard him speak in Orlando recently. He came across well (taller, too). Vance may come across better.