Please Stop Tweeting About Dylan Mulvaney

Resist the outrage bait

Conservative media can’t stop talking about Dylan Mulvaney. The trans TikToker, who provoked mass outrage after he announced a marketing partnership with Bud Light, has generated almost as much media coverage as Donald Trump’s indictment and arrest. Every conservative outlet, from Breitbart to National Review, published headline articles on the Mulvaney menace. Conservative social media personalities–including celebrities like Kid Rock–have flooded their feed with Mulvaney content for days, especially after it was revealed that Mulvaney is also a brand ambassador for Nike.

Mulvaney is quite clearly a deranged individual who, in a healthy society, would be toxic to a company's public image. But does that justify the massive amounts of attention conservative media has dedicated to the Mulvaney question? Certainly not. Conservatives, not the left, are the driving force behind Mulvaney Mania. And if we want it to stop, we need to stop amplifying messages only meant to provoke the Right.

No one benefits more from the outraged conservative reactions than Dylan Mulvaney. He knows what he’s doing. And the brands who sponsor Mulvaney know the videos will reach a huge audience. It may bring some unwanted attention, but it still gets their product out.

And maybe brands just want the attention. Corporations don’t care about upsetting conservatives. In fact, they seem eager to piss them off. Whether it’s drag queen performances at awards shows or Black Lives Matter propaganda at basketball games, companies love to rub wokeness in Red America’s face. Most of these companies suffer zero cost to their bottom line. "Go woke, go broke" is a nice hope, but in reality companies can push radical social agendas with financial impunity. 

The Bud Light boycott won’t amount to much. That’s not to say it’s a bad idea, but other conservatives have tried to punish brands time and time again without any notable result. The 2017 NFL boycott may be the only one that worked–and conservatives abandoned it.

Bud Light isn’t bothered by the backlash at all. The company stood by its endorsement of Mulvaney and only clarified that it will not mass produce cans with Dylan’s face on them. Those cans were just for the TikToker.

The sad fact is that nearly every corporation engages in wokeness. Plenty of other alcohol producers hire drag queens or trans people to promote their product. Nearly every corporation celebrates Pride Month and Black Lives Matter. Even companies that cater primarily to conservative audiences kowtow to woke slogans. Country singer Kelsea Ballerini performed with drag queens at the CMTs last weekend. NASCAR puts out Pride merch. Neither industry feels this will hurt their bottom line. It’s just part of doing business in modern America, and their audiences don’t seem to care that much. They seem to accept it as an unfortunate part of modern America.

To all but the most partisan conservatives, Kid Rock shooting a case of beer over a TikTok looks ridiculous, just as it looked ridiculous when some conservatives destroyed their own Keurig machines over the coffee maker’s advertisement withdrawal from Sean Hannity’s show. This sort of behavior makes no sense to people who aren't plugged into the conservative media world. It makes the Right look obsessed with petty and frivolous cultural commentary instead of what really matters.

The gender issue as a whole directly affects Americans. It certainly affects anyone with a child in public school. But Dylan Mulvaney is not the evil mastermind behind this. He’s just a very strange TikTok influencer who thrives off of conservative clickbait. 

Some conservatives argue that they need to be EXTREMELY outraged over Mulvaney to push the Overton window. But the same outlets dedicated to Mulvaney Mania undermine this claim. Every Fox News article on the trans TikToker refers to him as “her.” The Daily Caller has published several articles on the Bud Light outrage. However, just a few weeks ago, the same website published an article fawning over transgender actor Hunter Schafer’s Oscar dress. The article also made sure to use Schafer’s preferred pronouns. It appears conservatives might need to boycott their own news sources.

The rage fostered by Con Inc. feels contrived and fake. If they’re so mad at Bud Light for sponsoring Mulvaney, they should at least call him “him.”

There is a negative effect on conservative media consumers with all this outrage. It’s not driving them towards serious activism. It’s not changing the culture. And it’s not generating “Ban Dylan Mulvaney” legislation. It’s just riling people up for no real end. It’s fine to criticize these events, but the level of attention Mulvaney, drag queens, and other weirdos get is obsessive. The timeline on conservative media is filled with transgenders modeling women’s wear and drag queens twerking. People can’t stop tweeting out this depraved content. We all know it’s sick. But there should be a limit to how much we obsess over this. Being bombarded with this content all day is not healthy for anyone. 

I can only imagine the guy who quote tweets every single drag video in CAPS LOCK. “THIS MAKES ME SOOOO MAD!!! I CAN’T STOP LOOKING AT THIS DUDE’S ASS! LOOK AT THIS DUDE’S ASS. LOOK HOW IT MOVES!! DOESN’T  THAT MAKE YOU SOOOO…. MAD???”

This gross content blackpills people involved in conservative politics and alienates people who aren't. Interacting with content that sickens sensible people drives people to dark places. Our side is plenty depressed right now. It does not need an avalanche of blackpills from social media.

A few examples of the transgender problem are needed, but our entire focus does not need to be centered on their disgusting behavior.

That’s why I propose a simple boycott: let’s stop talking about Dylan Mulvaney. This strange character would lose some of his brand ambassadorships if he stopped generating so much outrage. Dylan feeds off it. It’s time to cut off Mulvaney from the infinite supply of right-wing rage. Just ignore him. We’ve got much bigger problems to worry about. We’ve got illegals pouring into the border by the millions, we’ve got DEI taking over corporations, and we’ve got a president facing an unprecedented level of persecution from the regime.

Let’s focus on the important things and keep Dylan’s ugly face off our timelines.